![]() The rest of his fortune comprises an estimated $570 million amassed over a lifetime of touring and record sales, a music catalog valued at $50 million and a $140 million collection of six homes, four planes and a yacht and shares in Berkshire Hathaway, the investment conglomerate run by Warren Buffett (despite the rumors, no relation). His newest ventures promise even more 24/7 Buffett fun: Two-night, three-day Caribbean cruises (“Margaritaville at Sea”) offer respite from the residential communities in Florida and South Carolina that thousands of Boomer Parrotheads now call home.ĭocuments reviewed by Forbes reveal Buffett holds a 28% stake in the licensing company that’s estimated to be worth $180 million, plus another $60 million from the tequila and beer business. Then there are the separate alcohol partnerships: Landshark beer and tropical punch (with AB InBev), Margaritaville tequila and, of course, ready-to-drink margaritas and cocktails (both with Sazerac). There are casinos in Louisiana and Puerto Rico, Margaritaville apparel and frozen-drink mixes, pool floats and pickleball sets. and Caribbean, which serve “Who’s to Blame” margaritas and Jimmy’s Jammin’ Jambalaya. There are 150 Buffett-themed restaurants, both free-standing and inside the resorts across the U.S. The Margaritaville brand spans more than 30 vacation resorts scattered from Manhattan and Palm Springs to the Dominican Republic and Mexico. sales) booze business-according to a source close to the company. ![]() Cohlan later became CEO of Margaritaville Holdings and transformed the venture into what is now a sprawling global licensing operation that brought in $2.2 billion in sales in 2022-not including Buffett’s $400 million (est. Three decades ago, he met John Cohlan-a former finance executive whose firm invested in a bunch of fast-food chains. That one store ultimately led to an empire that encompasses bestselling novels (such as 1989’s Tales from Margaritaville), a Broadway musical, the Mailboat Records label and an internet radio station. “So the businessman evolved out of being an artist.” then you gotta be a businessman, like it or not,” Buffett told Forbes in 1994. “If you’re an artist, if you want to have control of your life. ![]() He wanted to own his personal brand, so he teamed up with longtime pal Donna “Sunshine” Smith to open the first Margaritaville T-shirt shop in Key West in 1985. As his popularity grew, Buffett increasingly spotted knock-off T-shirts at Key West merch stores, on sale without his approval-and with his name often misspelled “Buffet” to boot. ![]()
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